September might not scream “holiday spirit,” but trust me—this is the perfect time to get serious about your end-of-year finances. While most people are still packing away beach towels and adjusting to back-to-school routines, savvy savers are already laying the groundwork for a stress-free holiday season.
I wasn’t always one of them. There were years when I’d roll into December full of cheer… and roll out of January full of regret. That changed the year I started my holiday prep fund—in September. The result? No panic, no debt, and (finally) a season that felt joyful from start to finish.
Let’s break down why September is your golden window for holiday saving—and how to make the most of it.
The Holiday Season Comes With a Hefty Price Tag
From gifts and travel to decorations and dinners, the holidays can sneak up on your wallet faster than you can say "Black Friday."
1. Americans Spend Big
According to the National Retail Federation, the average American spent over $1,000 on holiday-related expenses in 2022. That number continues to grow, especially with rising prices and expanded wishlists.
If you’re not prepared, it’s easy to fall into the trap of credit cards and last-minute spending. I’ve been there—and let’s just say that January credit card statement is not a great way to start the new year.
2. The Emotional Cost of Overspending
Beyond the dollars, overspending during the holidays often leads to guilt, anxiety, and buyer’s remorse. That emotional hangover can linger long after the holiday lights come down.
But here’s the truth: you don’t have to choose between festive fun and financial peace. You just need to start early.
Why September Is the Ultimate Kickoff Month
So why not start in October or November? Because by then, the spending has already begun. September gives you a clean slate—and just enough time.
1. A Natural Financial Reset
Back-to-school season has a rhythm. It’s a time when routines return, calendars fill up, and we shift gears from summer spontaneity to focused planning. It’s the perfect moment to get intentional about your money.
Just like we plan for school supplies or fall sports, September is your moment to plan for gifts, travel, and celebrations.
2. Three Months of Breathing Room
By starting now, you give yourself three solid months to save, shop smart, and space out your purchases. No frantic gift-buying on December 23rd. No surprise expenses throwing you off balance.
This head start makes it easier to:
- Catch early deals
- Avoid shipping delays
- Budget thoughtfully (and realistically)
3. Fall Deals Are Real
Many retailers begin pre-holiday sales in September and October to get ahead of the competition. That means you can start checking items off your list—and spreading out the cost—instead of waiting for a two-week shopping sprint in December.
Build Your Holiday Prep Strategy in 5 Smart Steps
Now that you know why September rocks, let’s talk about how to make it work for you.
1. Set a Total Budget (and Break It Down)
Start with the big picture. Estimate how much you plan to spend in total. Then break that down into categories:
- Gifts (by person)
- Travel or transportation
- Food, decor, events
- Wrapping, cards, shipping
📝 Personal trick: I use a simple spreadsheet with each category and line item. I add a 10% buffer for “surprise” expenses—because there’s always something unexpected.
2. Open a Dedicated Savings Account
Separate your holiday fund from your main account. That way, you’re not tempted to dip into it early.
Even better? Rename it something fun like “Holiday Joy Fund” or “Santa’s Stash.” Trust me, it adds a little magic.
3. Automate Weekly Transfers
Set up an auto-transfer from your checking to your holiday account. Whether it’s $10 or $100 a week, automation builds consistency.
🎯 What worked for me: I scheduled transfers for every Friday (aka payday). After a few weeks, I didn’t even notice the money was gone—but it sure added up quickly.
4. Track Progress and Adjust
Every two weeks, take five minutes to review your progress. Have you started shopping yet? Are you on track with savings?
If you’re falling short, you still have time to adjust—maybe cut back in one category or pick up a quick side hustle.
5. Use Tools That Make It Easier
There are great apps that help manage budgets and track gift lists:
- YNAB (You Need A Budget): Great for setting goals and tracking categories
- Qapital: Round up spare change into your savings account
- Santa’s Bag (iOS): Organizes gifts by person and budget
Creative Ways to Boost Your Holiday Fund
Sometimes, saving alone doesn’t cut it. That’s where a little creativity (and hustle) comes in.
1. Turn Rewards Into Real Money
Use cashback apps like Rakuten, Honey, or your credit card’s rewards program to earn money back on everyday spending. Then funnel those rewards straight into your holiday fund.
💡 Pro tip: I save up all my credit card points throughout the year and redeem them for gift cards in December.
2. Try a Seasonal Side Gig
Retailers start hiring in fall for the holiday rush. Even a few weekend shifts at a coffee shop, store, or event venue can add hundreds to your fund.
I once picked up a four-weekend gig at a pop-up market selling candles. It paid decently, got me in the holiday spirit early, and covered nearly all my gift spending that year.
3. Sell What You Don’t Need
Fall is a great time for a mini declutter. List unused items on Facebook Marketplace, Poshmark, or Mercari. You’d be surprised how quickly those forgotten finds can turn into gift-buying gold.
The Benefits Go Beyond Just Dollars
Saving early isn’t just about money—it’s about enjoying the season fully, without dread, guilt, or financial fog hanging over your head.
1. Be Present, Not Panicked
When you’re not worried about credit card limits or pending bills, you can focus on what really matters—connection, joy, and rest.
That’s priceless.
2. Avoid the January Hangover
Starting the year in debt is like hitting the ground with a weight on your back. A holiday prep fund lets you enter January feeling clear, confident, and in control.
3. Create Traditions, Not Just Transactions
When you have a plan, you can focus more on meaningful traditions—like DIY gifts, movie nights, or cookie swaps—and less on “What did I forget to buy?”
🎁 One of my favorite traditions? A small, intentional gift exchange with handmade wrapping and handwritten notes. No stress. All heart.
Wealth O’Clock!
- Right Now: Open a separate holiday savings account—give it a fun name to stay motivated.
- This Week: Calculate your total holiday budget and break it into clear categories.
- Next Paycheck: Automate a weekly or biweekly transfer—even if it’s small. Consistency matters.
- This Month: Scan early sales and start shopping (or creating) gifts to spread out the cost.
- Next 90 Days: Track your progress, avoid impulse spending, and check your budget every two weeks.
- By Year-End: Celebrate a debt-free, stress-free season. Reflect on what worked—and set yourself up even better for next year.
Make This Season Merrier (and Smarter)
It’s not about buying more—it’s about feeling more prepared. By starting your holiday prep fund in September, you set the tone for the entire season. You give yourself the time, tools, and peace of mind to actually enjoy what the holidays are supposed to be about.
Because let’s be honest—financial freedom is the best gift you can give yourself.
